Justin
Sent from my iPhone
Wednesday, July 14, 2010
The Conversation: Old Spice Guy, Isaiah Mustafa, Becomes a Viral Hit With Shower Videos - ABC News
Great example of social media marketing - old spice commercials
http://abcnews.go.com/m/screen?id=11165908
Justin
Sent from my iPhone
Friday, July 9, 2010
Business idea: high tech gym
Every machine you use tracks your activity: time, reps, calories, etc.
Just key in your Id and uploads to your profile. Classes - same way. Eg cardio, aerobics class. Step onto mat and login.
Info uploaded to database that you can access via smartphone or online. Compares against other profiles.
Inspiration from Passmore fitness assignment.
Justin
Sent from my iPhone
'Social concierge' helps find new friends, not dates
Refreshing change from online sites?
via Springwise by Springwise on 7/8/10
There are countless dating sites out there for consumers interested in that kind of matchmaking, and Facebook does an excellent job of supplying most users with myriad online "friends." What can still be a challenge, however, is meeting real people to hang out with on the weekend. Meet Joe is a new, low-tech alternative to Facebook and its ilk that requires no online profile but relies on personal introductions instead.
Serving the Chicago area, Meet Joe focuses on introducing people to new friends based on their interests and the kinds of people they want to meet. Users begin by signing up with the service online—that may actually be the last time they use its website. From there, Joe Drake, the company's founder, will contact them personally via email to set up a confidential meeting over coffee or a drink. Based on their description of who they're hoping to find, Joe will then coordinate an opportunity for them to meet someone or a small group of people—he'll even help coordinate schedules and recommend an activity based on everyone's personalities, interests and preferences. Once the get-together has happened, Joe follows up with the user for feedback and guidance on subsequent recommendations. The site explains: "Joe is like a great tailor or a trusted real estate agent, but he doesn't have an assistant and he never takes a day off. You'll be able to reach him by email, phone, text, or instant message within 24 hours unless he is in jail, a coma, or the world is ending." The price of a personal consultation and one meeting with potential friends is USD 29.
Our sister site covers myriad examples of mass mingling in last month's trend briefing, but Meet Joe is striking for its low-tech simplicity and boutique-like focus on individual attention. The world did make friends before Facebook, after all, and it was generally through personal introductions. One to emulate in other parts of the world...? (Related: Five online services for getting together offline — Online network for tweens requires offline introductions.)
Website: www.meetjoe.net
Contact: www.meetjoe.net/contact/
Wednesday, July 7, 2010
Helping hotels harness social media
Helping hotels harness social media
via Springwise by Springwise on 7/7/10
There are now countless places out there for consumers to voice their opinions about brands large and small, and hotels are by no means exempt. In fact, online reviews are now the most critical measure of guest satisfaction and the top factor influencing where travelers decide to stay, according to Revinate. That, in turn, is why the San Francisco company recently unveiled a hotel-specific service that aims to bring structure, performance tracking and actionable guidance to that never-ending stream of social media.
Launched in March, Revinate collects every review, news story, blog post, photo, video and social media mention of its client hotels and presents them in a single intuitive dashboard that's accessible online. Revinate can also do the same for competitors' reviews and social media activity, giving clients new competitive insight into their relative strengths and weaknesses. Its Social Media Scorecard, in turn, converts those online reviews into a detailed guest satisfaction report, tracking key performance metrics and competitive benchmarks. The tool's powerful analytics, meanwhile, provide real-time, easy-to-use reports that highlight what's important, with charts, exportable data, competitive intelligence and flexible options.
Finally—and perhaps most important—is that, similar to Brands in Public, Revinate also makes it easy for hotels to join the conversation by responding to reviews and communicating with consumers via social media. TweetConcierge, for example, is Revinate's hotel-specific Twitter client with features designed exclusively for hotels, including the ability to track Twitter campaigns and measure click and sales activity generated across multiple promotional tweets. Revinate clients include Peninsula Hotels, Trump Hotel Collection, Rosewood Hotels & Resorts, Kimpton Hotels, InterContinental, Andaz, White Lodging and Peabody Hotel Group. A video tour is available on screenr. The service's pricing is based a hotel's size and average daily rate, approximating the value of one incremental booking per month, Revinate says.
There can hardly be any brands left that doubt the power of social media. Will they be the victim of that transparency tyranny, or will they turn it into transparency triumph and—indeed—foreverism, as our sister site would call it? That's up to them, and how actively—and proactively—they get involved. As Revinate says, "millions of travelers are talking, and hoteliers must listen." (Related: SeatGuru for hotel rooms — Analytics tools help music bands uncover local demand.)
Website: www.revinate.com
Contact: www.revinate.com/contact
Monday, July 5, 2010
Bus idea: spc card for green businesses
Consumers get to purchase a card they entitles them to discounts at green businesses and retailers.
Promotes awareness of business
iPhone/bb app that provides instant savings when shown to retailer.
Focus on large retailers or small medium businesses.
Local stores / chains.
'greencard''
Justin
Sent from my iPhone
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